newsletter

San Francisco Autumn Real Estate Market Dynamics

SF Luxury Home Sales Hit New Peak

Neighborhood Snapshots: Noe & Eureka Valleys, South Beach
& Yerba Buena, Richmond District, Bernal Heights & Sunset/Parkside

November 2014 Update

Adjusting your screen view to zoom 125% or 150% will make the charts easier to read.

The San Francisco market definitely cooled after the overheated feeding frenzy of the first half of the year. The competition between buyers for new listings declined to more rational levels: Homes that might have received 5 to 10 offers earlier in the year received 1 or 2 or 3. Values in many of the city’s neighborhoods plateaued or even ticked down a bit after spring’s big spike – the exception being districts with the most affordable house prices (under $1.2 million) where prices generally continued to tick up. The number of expired and withdrawn listings jumped 18% August through October when compared to last year, to over 460 listings, as buyers decided many sellers were pushing the envelope on prices too far.

On the other hand, as seen in the charts below, the autumn market has been very strong by any reasonable measure, just not one of utterly crazed competition. The number of house and condo sales was a little higher in October 2014 than October 2013, and that doesn’t include a very large number of high-end, new-development condos that went into contract. Most of the city’s listings have continued to sell quickly for well over the asking price and luxury home sales hit their highest number ever.

The market for multi-unit buildings did decline dramatically, but that was due to Prop G fears. Since the proposition failed on November 4, that effect should quickly dwindle. Meanwhile, buyers have a large inventory of 2-4 unit buildings to choose from.

———————————————————————
General Market Dynamics

1

Median Sales Price by Month: Median prices are affected by other factors besides just changes in home values, such as seasonality, inventory available to purchase and significant changes in the luxury market. It often jumps up and down by month and season: It is the longer-term trend which is most meaningful. In this chart above, the spring spike, summer decline and early autumn increase are clear. Among other factors, luxury home sales usually jump in spring and autumn and drop in summer and mid-winter, and this rise and fall affects the overall median price. For the last 3 years, the general trend line has been dramatically up.

———————————————————————

Homes Selling Over & Under List Price: As seen in the 2 charts below, an astounding percentage of San Francisco home listings continue to sell over, and sometimes far over asking price. However, an increasing percentage of listings aren’t selling at all: A hot market doesn’t mean buyers will pay any price sellers dream up. 
This first chart looks at SF houses, condos, co-ops, TICs and 2-4 unit buildings, breaking down sales by those that sell with and without price reductions, and the difference that makes in sales price and average days on market. Pricing correctly right from the start reaps significant rewards for sellers.

2

This chart breaks down SF house and condo listings by the percentage of list price achieved upon sale. Even if the autumn market isn’t as white-hot as last spring’s, these are incredible statistics. It should be noted that some of this phenomenon is certainly due to strategic underpricing of homes by some listing agents, which became increasingly popular in 2014.

3

Months Supply of Inventory (MSI): At just under 2 months of inventory, San Francisco’s MSI is up from spring 2014, but still indicates a very strong seller’s market.

4

———————————————————————

San Francisco Luxury Home Market

Luxury Home Sales Soar Again: October saw a big autumn surge in luxury home sales: It was by far the biggest month ever for SF house sales of $2m+, with 61 sales. Luxury condo sales were also quite high at 55 sales, a figure which doesn’t include market response to the new “ultra-luxury” Lumina project in South Beach, where 80 to 100 very expensive condos went into contract amid almost frenzied bidding – these units won’t close escrow until construction is completed in 2015 or early 2016.

The average days-on-market (DOM) for luxury houses sold in October was 21 days, and for luxury condos, it was 28 days: These are very low DOM figures, indicating quick market response to the listings purchased.

5.

Luxury House Values: House sales of $2,500,000 and above, charted here by average dollar per square foot, cluster in a handful of areas in the city. The Pacific Heights-Marina district has the most sales and the highest median sales price for such sales: Historically, this district has been the city’s nexus for big, luxury houses. However, the greater Noe, Eureka & Cole Valleys district now sees a substantial (and growing) number of sales in this segment, though at a significantly lower price point. This area is becoming popular with the young, high-tech, ultra-wealthy (such as Mark Zuckerberg) and record prices are being achieved. Russian & Telegraph Hills have very few house sales, but very high values, as seen below. And the greater St. Francis Wood-Forest Hill area is by far the best value for big homes (often on big lots) by how much house you get for your money.

Average house size varies from approximately 2700 square feet in Russian & Telegraph Hills to 3260 in Noe, Eureka & Cole Valleys to 4200 in Pacific Heights-Marina. All things being equal (which they rarely are), a smaller home will typically sell at a higher dollar-per-square-foot than a larger one.

6

Luxury Condo & Co-op Values: The Pacific Heights-Marina district currently has the most luxury condo and co-op sales – but not for long: With all the new, high-rise condo construction in the greater South Beach-Yerba Buena district – already featuring the highest average dollar per square foot values in the city – this new residential area will soon dominate sales volume too. The prestigious condo and co-op neighborhoods of Russian, Nob and Telegraph Hill also feature some of the most expensive units in San Francisco. With new, luxury condo construction surging across the city, such sales – at very high dollar per square foot prices – are growing in neighborhoods such as the Mission, Hayes Valley, Duboce Triangle, Mission Dolores and Potrero Hill – and there’s a lot more coming.

Average unit size for luxury condos ranges from about 1650 square feet in South Beach/Yerba Buena to 1900 – 2100 square feet in the older, northern neighborhoods such as Pacific Heights. Older buildings usually feature larger units.

Perhaps as many as 30-40% of luxury units in the city are being purchased as pied e terres and second homes by the very affluent, or even as investments (often by wealthy foreign buyers).

7

———————————————————————
Bay Area Real Estate Prices

These two charts come from our recent report on Bay Area Demographics, covering issues such as ancestry, income, housing and education.

Square Footage for $1,000,000: At average county values, you’ll get double the square footage in Sonoma and Contra Costa as you will in San Mateo and San Francisco, and, of course, in other parts of the country, that can double or triple again.

8

Average Asking Rents: In terms of rental-rate appreciation, the Bay Area has 3 of the 4 hottest rental markets in the country in Oakland, San Jose and San Francisco. High rents, of course, are one of the big factors behind high home prices.

9

———————————————————————
San Francisco Neighborhood Snapshots

A look at long-term home-value trends in selected city districts. Please call or email if you’d like information on another neighborhood. Median and average statistics are generalities which summarize a huge range of underlying, individual sales.

10 11 12 13 14

read more →

Bay Area Demographics

18 charted analyses of ancestry, affluence, education, real estate,
politics, poverty and employment for San Francisco, Marin, Napa,
Sonoma, San Mateo, Santa Clara, Alameda & Contra Costa Counties.

4th Quarter 2014, Paragon Special Report

These charts are mostly based on U.S. Census surveys from 2010 to 2013. Each of the 8 counties examined contains areas of widely varying demographics, and the multiple reports analyzed (6+ for each county) contain counts and estimates made at different times. Though these statistics are broad overviews, we still found many fascinating insights – and hope you will as well.

Adjusting your screen-view to zoom 150% will make the charts easier to read.

———————————————————————

Ancestry, Race & Age

For the most part, the ancestry and race categories used below
are as designated in the U.S. Census reports.

Ancestry: This first chart is a collated overview of the 8 counties. The Bay Area is one of the most multi-cultural places on earth, but (not broken out on this chart) this diversity is not evenly spread: Different ethnic and national groups often cluster in specific counties. For example, San Francisco has the largest populations with Chinese or Russian ancestry; Santa Clara has, by far, the greatest number of residents from India, Vietnam or Mexico; Alameda leads in those of Portuguese or Pacific Island heritage. For breakdowns by county, U.S. Census reports can be accessed at http://quickfacts.census.gov/qfd/index.html.

1

Race: Marin County has by far the largest percentage white (non-Hispanic) population at 73%, followed by Sonoma and Napa. San Francisco has the largest Asian percentage at 34.4%, with Santa Clara just behind at 34.1%. Santa Clara is the only county where white isn’t the largest group – Asian is bigger by a tiny margin. Napa has the largest Hispanic percentage at 33%, with 5 other counties between 23% and 27%. Alameda has the most substantial percentage black population at 12%.

2

Foreign-Born: The foreign-born population in the Bay Area is large (behind only New York, Miami, LA and Chicago) with again, different groups predominating in different counties. About 50% of our foreign-born residents have acquired U.S. citizenship.

3

Children & Residents Living Alone: It has famously been said that San Francisco has more dogs than children, and at 13.4%, SF has the lowest percentage of residents under 18 of any major U.S. city. The other counties run close to the national percentage of 23%. San Francisco also has a much higher proportion of residents living alone than the other 7 counties – which probably correlates with a more urban lifestyle.

It’s interesting to note (not delineated on the chart) that though SF has relatively few children, its population aged 25 to 39 is very high, at just below 30%. Other Bay Area counties run from 16% (Marin) to 23% (Santa Clara). Demographers have noted that younger, post-college adults are moving into urban centers in large numbers, and this is clearly occurring in San Francisco. The city’s young, high-tech, start-up environment is undoubtedly supercharging this phenomenon.

4

———————————————————————

Affluence, Poverty, Education & Politics

Median Household Income: Many factors impact this statistic: household size, level of education, percentages of homeowners vs. renters, median age and of course, employment. Marin and Santa Clara are at the top of the list for highest household income. Obviously, various towns and neighborhoods – such as Pacific Heights, Ross, Atherton, Piedmont, Blackhawk – far exceed the figures in the chart below.

5

Poverty: According to the 2013 Wealth-X report, the Bay Area has the 3rd highest number of ultra-high-net-worth residents in the country, behind NY and LA. According to SFLuxe, the Bay Area is now home to over 70 billionaires – and it seems one can’t turn around in Safeway anymore without bumping into another new billionaire.

But surging affluence isn’t the only story.

The U.S. poverty-level income threshold does not vary by geographic region: For a family of 4, the national threshold is approximately $23,500. According to a Stanford think tank, adjusting for much higher local costs of living (especially housing) raises that threshold to $31,000 – $36,500 in Bay Area counties. In San Francisco, that increases the percentage of residents living in poverty to 23% and in Napa to 26%. Adjusted or not, the percentages add up to many hundreds of thousands of people – and this seems an appropriate place to remind all of us not to forget the neediest this holiday season.

6

Unemployment Rates: A big factor behind Bay Area economic conditions has been the strong growth in employment in recent years – in high-tech certainly, but also in the financial, medical, retail, construction and other industries. Many of these new jobs are very well paid.

7

Education: Some Bay Area counties are among the most educated in the country – not a big surprise considering the presence of 3 of the world’s great universities, and the Bay Area’s role as a hub for various high-education industries. Among U.S. major cities, San Francisco usually ranks near the top of the list just below Washington D.C. and Seattle.

8

Political Party Registration: This chart is self-explanatory. The Bay Area is a very blue region in a very blue state.

9

———————————————————————

Housing, Real Estate, Prices & Rents

Median Home Prices: Apples to apples, San Francisco has the most expensive real estate in the Bay Area, followed by San Mateo and Marin. But all the counties include diverse neighborhoods featuring home prices ranging from relatively low to very high. One thing that stands out is the city’s distinctive condo market: the median price for 2-bedroom condos is just a tad lower than its median price for 3-bedroom houses. The reasons are twofold: firstly, very generally speaking, condos predominate in the more affluent city neighborhoods, while houses predominate in the less affluent. Secondly, thousands of new condos have been built in the last 10 years, or are under construction now, and by and large, they are of luxury or “ultra-luxury” quality and cost.

10

For a Million Dollars: Consider this infographic to be very approximate indeed, but it gives an idea of what one would get in square footage for $1,000,000 at each county’s overall house and condo average dollar-per-square-foot value. For the money, one gets more than twice the space in Contra Costa or Sonoma as in San Francisco or San Mateo. In many parts of the country, one could double or triple the square footage again.

11

Case-Shiller Home-Price Trends: The Case-Shiller SF Metro Area does not cover all 8 of the Bay Area counties, but it generally applies to the overall market. If Case-Shiller went back a bit further, we would see the late seventies/early eighties recession on this chart. From recession – which in the last 30-odd years has typically lasted 4-5 years – comes recovery (typically very robust recovery). Recovery usually takes 5-7 years to become utterly “over-exuberant,” which leads to a correction – and the next recession. We are still less than 3 years into our current recovery – which doesn’t mean that past trends will hold true in the future.

This chart aggregating all the sales of 5 counties is a huge simplification of hundreds of different micro-markets: Different areas and price segments of the Bay Area housing market had 2004 – 2008 bubbles and crashes of vastly different magnitudes. The lowest price segment rose and crashed the most (think “subprime loans”) and, though recovering dramatically, is still well below 2006 peak values. The higher priced housing segment had a much smaller bubble and crash, and has now exceeded its previous peak values of 2007-2008, in many cases by substantial margins. All 3 home price segments – low, middle and high – are now approximately 95% – 97% above their values of year 2000 (denoted as “100” on the chart).

12

Average Asking Rents: In the Bay Area, rising apartment rents and rising home prices have gone hand in hand, a big social, economic and political issue right now. Per the analytics firm Reis, San Jose, Oakland and Francisco are 3 of the 4 hottest rental markets in the country, as measured by rent appreciation.

13

Homeownership: With San Francisco’s homeownership rate of 37%, tenants outnumber homeowners by a large margin – and, not surprisingly, the city has some of the strongest rent and eviction controls in the country. (SF rent-limitation controls do not typically affect vacant or recently built apartments, so they do not reduce the “asking rent” values seen in the earlier chart.)

14

Market Size: Santa Clara and the two East Bay counties each have more than twice as many home sales as any of the other 5 counties. This is mostly due to significantly higher populations, but San Francisco’s relatively low number of home sales is also caused by the fact that almost two thirds of its units are rental housing: Thus, SF has more people but fewer home sales than San Mateo. Very limited supply amid huge demand is a big factor in its rising home prices.

15

Era of Construction: This chart illustrates how empty the Bay Area was 75 years ago, before World War II: Almost 50% of San Francisco’s housing was built prior to 1940, but in 6 of the other counties, the percentage falls to 12% or lower. In Santa Clara and Contra Costa, it drops to 5% – there were a lot of open fields where housing developments exist now.

16

———————————————————————

Population, Density & Size

Population & Population Density: Santa Clara and Alameda have the largest populations of the 8 counties. San Francisco, the second most densely populated city in the country (far behind Manhattan), has a population density 95 times that of Napa County.

17

Size in Square Miles: This chart reminds us what a small place San Francisco really is – and its inability to expand (except upward) plays an interesting role in many of its economic and social dynamics. Sonoma is the largest of the 8 counties and it is 33 times as large as San Francisco County.

18

read more →

3rd Quarter 2014 Market Report

San Francisco House & Condo Values

Which Neighborhoods Dominate Home Sales?

Who Is Buying the City’s Luxury Condos and Why?

September saw the largest surge of new listings coming on market in the past 2 years, which led to a big jump in deal-making, but data on transactions negotiated in September won’t be available until most close escrow in October and early November. In the meantime, we’ll look at the last 2 quarters.

Median Sales Prices
& Average Dollar per Square Foot

The following 2 charts look at current and longer-term trends in home values. As is common, median house sales prices dropped a bit in the 3rd quarter – this is due mostly to seasonality issues – though condos have held steady for 3 quarters now at $950,000. Dollar per square foot values have continued to increase to new peaks: This metric is particularly being impacted by new-development condo sales, which are breaking dollar per square foot records virtually everyplace they’re being built.
If you wish to drill down on values in very specific city neighborhoods, we recently updated our interactive map, which can be found here: SF Home Price Map

Median_SFD-Condo_by-Qtr_Short-term

AvgDolSqFt_by-Neighborhood_Comp

Where Home Sales Occur at What Prices

These 2 charts illustrate where the greatest quantity of house and condo sales occur in San Francisco. House sales are dominated by the districts running along the southwest and south borders of the city, from Sunset-Parkside down to Ingleside and across to Excelsior, Portola and Bayview. These areas are also among the most affordable in the city. With 25% of sales, the South Beach-SoMa-Mission Bay district has the biggest concentration of condo sales: Virtually the only place where high-rise, high-density projects can be built in the city, the latest to begin selling is the ultra-luxury, 656-unit Lumina development. Realtor district 5, the greater Noe-Eureka-Cole Valleys area, sees a large number of both house and condo sales: This area has appreciated ferociously since the early 1990’s.

Note that the median sales prices delineated on these charts combine neighborhoods of differing values and are generalities for the larger areas described.

House_Unit-Sales_by-District

Besides the neighborhoods in the chart above, the Lake Street, Sea Cliff and Jordan Park area had 35 house sales in the past year and a median sales price of $3,000,000 over the past six months, and Potrero Hill had 34 house sales and a median price of $1,460,000.

Condo-Unit-Sales_by-District

Who Is Buying San Francisco’s Luxury Condos & Why?

A report just published by 48HillsOnline analyzed the SF Assessor’s Office owner mailing records for 23 condo buildings comprising 5212 units, most built in the last 10 years and/or qualifying for the description “luxury real estate.” It found that 39% of owner mailing addresses were not those of the property, with percentages over 50% for ultra-prestige buildings such as the St. Regis, Four Seasons and Millennium – some of the most expensive real estate west of Manhattan. The article’s basic thesis is that building condos for the rich to use as second or third homes does virtually nothing to alleviate the city’s shortage of housing. Without agreeing with their conclusion, the analysis does confirm an interesting insight, i.e. the city is increasingly becoming a destination for wealth, as well as a location for the creation of new wealth.

As to the article’s anti-development case: First of all, 61% of owners appear to be owner-occupiers – working professionals, empty nesters, famous ballplayers and so on – and are clearly helping to address local home-buyer demand. Of the 39% with different mailing addresses, there may be a number of explanations: 1) units are indeed being used as second homes or pied e terres by the ultra-affluent who like to visit the city (and spend money in the local economy), 2) the units are being used as investments by local or, often, foreign buyers: to buy and hold, as long-term rental properties (which help alleviate the housing shortage), or as short-term Airbnb type rentals (which don’t), and 3) units are being occupied by dependents, such as children attending college. It’s also possible some mailing addresses are for services handling financial matters for owners.

Additionally, it’s true that developers of these condo projects, under city law, must build a certain number of affordable housing units or contribute funds to do so. Last but not least, the sale and ownership of these high-end condos contribute huge sums to the county’s transfer tax and property tax revenues, which help support city services.

Condo-Bldgs_Non-SF-Mailing-Address

Home Listings Selling over Asking Price

Average Days on Market

This next chart illustrates three points: 1) the remarkable heat of the city’s real estate market as buyers bid up home prices, 2) how seasonality impacts demand – with spring and autumn being the big, highest-demand, selling seasons, and 3) because of supply issues, the SF house market is somewhat hotter than the condo market (though it too, by any standard, is very hot).

Remember that because of the time lag between listings coming on market and offers negotiated, and the actual close of escrow – upon which these statistics are based – September’s market is not reflected on these charts.

SP-OP_All-SF-Sales_by-Month

Days on market statistics still indicate a high-demand market and, again, that the house market is a bit hotter than those for condos and TICs. New condo development is helping to meet buyer demand, while new house construction barely exists in San Francisco. TIC sales, whose numbers have been dwindling in recent years, are impacted by a number of legal, political and financing issues.

DOM_by_Quarter

San Francisco Employment

We recently illustrated our report on the main factors behind our market, charting employment, seen below, city population, city rents, interest rates and the S&P 500. Taken together, one clearly perceives the inter-connectedness between them and with SF home price trends as well. The full report, with all the new charts, is here: 10 Factors behind the Market

Employment_SF-by-year

Neighborhood Snapshots

If you’d like information on home-value trends for other property types or other neighborhoods than shown below, please let us know. We cover all of them.

Cole-Ash-Clar_SFD_Avgs_Numbers

Potrero-Dogpatch_Condo_Values-by_Year

District-7_2U_DolSqFt-by-Year

read more →

Bay Area Home Price Report

Bay Area Real Estate Values

Bay Area Luxury Home Sales

San Francisco Home Prices by Neighborhood

August 2014 Report by Paragon Real Estate Group

————————————————————

Bay Area Home Prices – Mapped

Our updated map of comparative house values around the Bay Area: The trend virtually everywhere around the Bay has been continued appreciation since the recovery began in earnest in early 2012. Please note that median sales prices and average dollar per square foot values are statistical generalities that may fluctuate for a number of reasons.

8-14_Map_Bay-Area_Median_House-Price

————————————————————

Bay Area Luxury Home Sales

Luxury home sales have soared all around the Bay Area, but are concentrated most in the 3 counties most affected by the high-tech wealth boom – Santa Clara, San Mateo and San Francisco – as well as Marin, which has been a very wealthy county for a long time. In San Francisco, condos and co-ops make up a significant percentage of high-end sales (and generally achieve the highest dollar per square foot values), but in other counties, the luxury segment is comprised almost exclusively of houses, estates and, in the wine country, ranch/vineyard estates.

As a point of context, Santa Clara is the most populous Bay Area county with about 1,875,000 residents; then come Alameda (1.58m), Contra Costa (1.1m), San Francisco (835,000 residents, about 60% of whom are renters), San Mateo (750k), Sonoma (500k), Marin (260k) and Napa (140k). As a percentage of total sales, homes selling for $2,000,000 and above make up about 13% of Marin’s market, 11% of San Francisco’s, 10% of San Mateo’s, 7% of Santa Clara’s, 5% of Napa’s, and under 2% in Sonoma, Contra Costa and Alameda Counties. Solano had no home sales over $2m reported to MLS during this period.

Of course, $2,000,000 will buy you a lot more in some counties and neighborhoods than in others. The devil’s always in the details – and this is only a broad brush overview.

Bay-Area_Lux-Home-Sales_by-County

————————————————————

San Francisco Home Prices by Neighborhood

Below are 2 of 8 updated tables breaking down the city’s 2014 YTD sales by neighborhood, property type, bedroom count, median and average sales prices, and average dollar per square foot value. Each table is in order of median sales price.

All 8 tables can be found online here: San Francisco Home Values.

8-14_3BR-SFD

8-14_2BR-Condo

 

read more →

Market Shifts in the San Francisco Homes Market

Where to Buy in San Francisco for under $1,000,000

Shifts in the San Francisco Luxury Home Market

The Biggest San Francisco Home Sales of the Year

The Paragon August 2014 Market Report

For your convenience, a map of San Francisco neighborhoods is included at the bottom of the newsletter. Adjusting your screen-view to zoom 125% or 150% will make the charts easier to read.

Buying a Home for under $1 Million

There has been a lot of chatter in the media recently about the median home price in San Francisco hitting $1,000,000. Here’s a look at the neighborhoods where one is most likely to find something under that price.

If one wishes to buy a house for less than a million dollars, choices are definitely shrinking with the recent, huge surge of appreciation – approximately 50% over the past 2.5 years. Neighborhoods like Bernal Heights, Miraloma Park and the Richmond district are quickly dropping off the list of options. The largest selection of affordable houses is now in the neighborhoods running along the western and southern borders of the city.

Houses_Under_1m

Looking for a condo or TIC under $1 million opens up a completely different and much wider array of neighborhood options in San Francisco. Needless to say, what one can buy at a particular price point may vary tremendously between neighborhoods.

Condo-TIC-sales-Under_1m

———————————————————————

Shifts in the San Francisco Luxury Home Market

20 years ago, “San Francisco luxury home” referred to real estate in the northern band of old-prestige neighborhoods running from Sea Cliff/ Lake Street/ Jordan Park through the Pacific Heights/ Marina district, to Russian, Nob & Telegraph Hills (plus a few smaller enclaves like St. Francis Wood and Ashbury Heights). Those neighborhoods are still known for large, beautiful, expensive homes and, indeed, still dominate the ultra high-end. But other districts have developed footprints in the luxury market due to changing tastes and demographics, to the high-tech boom creating new centers of gravity for wealth (and changing commuting patterns), and to the formation of entirely new SF neighborhoods.

The general Noe, Eureka and Cole Valleys district (much of which was originally blue-collar neighborhoods) is now one of the most sought after areas of the city, and its prices have blown through the roof – more houses over $2 million now sell here than in all the prestige northern neighborhoods combined. In the South Beach, Yerba Buena and Mission Bay area, some of the most expensive condo buildings in the country have risen from formerly B-class commercial-industrial wastelands. And most recently, new $1000+ per square foot condo buildings are beginning to pop up in places like the Mission, Hayes Valley and the Market Street corridor, catering to new, young, high-tech buyers.

These two charts show the shifts that have occurred just in the past 7 years.

Lux-Condo_Market-Shifts

Lux-House_Market-Shifts

———————————————————————

Sales Prices Over & Under List Price

Believe it or not, this next chart, which shows an incredible percentage of San Francisco home sales selling for more, and often much more, than asking price, actually indicates a small cooling from May’s market. In May, 7% of homes sold went through price reductions before sale; in July, price reductions went up to 11%. In May, the percentage of homes selling for 20% or more over list price was 29%; in July, that dropped to 24%. In May, 8% sold more than 1% under list price; in July, it was 12%. Most of July’s sales went into contract in June and if the market is cooling further, which is not unusual in mid-summer, it won’t show up in the statistics until later.

Over-Under-at-LP_July14

———————————————————————

Biggest Home Sales of 2014 YTD, by Neighborhood

These two charts of the most expensive house and condo sales so far this year are not comprehensive, but simply snapshots of highest home prices achieved in a selection of neighborhoods around the city. One can’t help loving the idea that the biggest SF home sale reported to MLS so far in 2014, at $11 million, was marketed as having “tremendous potential.”

Biggest_Condo-Sales

Biggest_House-Sales

——————————————————————–

We recently wrote an article on the underlying conditions that, we believe, have given rise to our current real estate market, which can be found here: 10 Factors Behind the SF Market. Our mid-year report on the Bay Area apartment building market is here: Paragon Apartment Market Report. And our recent update on the S&P Case-Shiller Home Price Index is here: SF Metro Area Case-Shiller Report.

Median Home Sales Price by Month

As is quite common, the overall median sales price dropped in July after the spring spike. Such short-term fluctuations don’t have much significance until substantiated over the longer term.

Median-Prices_Short-Term

———————————————————————

Mortgage Interest Rates

Interest rates, whose movements are famously difficult to predict, have for the time being remained very low – an important dynamic in the real estate market as people compare the costs of renting and buying.

Average_30-Year_Mortgage-Rates

———————————————————————

San Francisco Neighborhood Map

For your convenience, below is a map of the city’s neighborhoods.

San_Francisco_Neighborhood_Map

SAN FRANCISCO REALTOR DISTRICTS

District 1 (Northwest): Sea Cliff, Lake Street, Richmond (Inner, Central, Outer), Jordan Park/Laurel Heights, Lone Mountain

District 2 (West): Sunset & Parkside (Inner, Central, Outer), Golden Gate Heights

District 3 (Southwest): Lake Shore, Lakeside, Merced Manor, Merced Heights, Ingleside, Ingleside Heights, Oceanview

District 4 (Central SW): St. Francis Wood, Forest Hill, West Portal, Forest Knolls, Diamond Heights, Midtown Terrace, Miraloma Park, Sunnyside, Balboa Terrace, Ingleside Terrace, Mt. Davidson Manor, Sherwood Forest, Monterey Heights, Westwood Highlands

District 5 (Central): Noe Valley, Eureka Valley/Dolores Heights (Castro, Liberty Hill), Cole Valley, Glen Park, Corona Heights, Clarendon Heights, Ashbury Heights, Buena Vista Park, Haight Ashbury, Duboce Triangle, Twin Peaks, Mission Dolores, Parnassus Heights

District 6 (Central North): Hayes Valley, North of Panhandle (NOPA), Alamo Square, Western Addition, Anza Vista, Lower Pacific Heights

District 7 (North): Pacific Heights, Presidio Heights, Cow Hollow, Marina

District 8 (Northeast): Russian Hill, Nob Hill, Telegraph Hill, North Beach, Financial District, North Waterfront, Downtown, Van Ness/ Civic Center, Tenderloin

District 9 (East): SoMa, South Beach, Mission Bay, Potrero Hill, Dogpatch, Bernal Heights, Inner Mission, Yerba Buena

District 10 (Southeast): Bayview, Bayview Heights, Excelsior, Portola, Visitacion Valley, Silver Terrace, Mission Terrace, Crocker Amazon, Outer Mission

Some Realtor districts contain neighborhoods that are relatively homogeneous in general home values, such as districts 5 and 7, and others contain neighborhoods of wildly different values, such as district 8 which, for example, includes both Russian Hill and the Tenderloin.

read more →

Prices Cycles and Trends in SF Real Estate

Of Seasons, Factors, Prices, Cycles & Trends
in San Francisco Real Estate

July 2014 Mid-Year Market Report by Paragon Real Estate Group

After perhaps the most frenzied market since the gold rush this past spring, in this mid-year report, we’ll step back and look at the San Francisco homes market from a variety of angles. The market typically slows during the summer months due to vacations, family stuff and buyers being exhausted by the spring market. None of which necessarily means that summer might not be a good time to act, since whether buying or sSpringtime Market Dynamics

Springtime Market Dynamics

Why has spring seen such ferocious markets these past few years? Buyers have been jumping aggressively back into the market much earlier in the year and in much greater numbers than sellers, creating a fierce high-demand/low-supply dynamic that fosters competitive bidding. This chart tracks the median house sales price by quarter.

Spring_Median-Price_Jumps

Though there is no doubt that this past spring saw significant jumps in home values, median sales prices are also affected by other factors besides straightforward increases in value, such as seasonality, inventory available to purchase, interest rates and surges in new construction sales and luxury home sales. (See the luxury sales chart later in this report.)

——————————————————————-

Market Cycles

This chart is a simplified, smoothed-out and very approximate look at real estate cycles in San Francisco, illustrating estimated percentage changes in home prices from peak to bottom to peak. The years between these high/low points are depicted here as straight lines, which does not reflect the bumpy reality. This is from our article on underlying factors behind current market conditions (recently featured in the Chronicle business column, “The Bottom Line”): Supply, Demand, Money and Demographics

Case-Shiller_Simpl-Percentages

And as a comparison to the simplified overview above, below is a look at actual average dollar-per-square-foot house values over the last 20 years in the northern Pacific Heights-Marina District of San Francisco. This very expensive area fell less in value than the city as a whole after the 2008 financial markets crash, and since the recovery began has surged well above its previous peak values of 2007.

District_7_SFD-AvgDolSqFt_by-Year

——————————————————————-

Sales Prices above List Prices

The large majority of SF home sales this past spring sold quickly, without price reductions and for over asking price. This chart breaks down, by neighborhood, the average percentage over list price those homes sold for: Historically speaking, these are astounding percentages. This statistic will also be affected if large numbers of agents adopt a strategy of underpricing their listings to artificially boost demand. Note that the South Beach-Yerba Buena-Mission Bay district has by far the most listings and sales in the city, and that relative abundance of inventory affects this statistic.

SP-OP_by_Neighborhood

And this chart is an overview of San Francisco’s trend on a month by month basis.

SP-OP_Percentage-Over_Trend-B

——————————————————————-

Median Prices by Neighborhood

Comparative values for 3-4 bedroom houses and 2-bedroom condos with parking.

Median_Price-3-4BR-SFD_Comp

Median_Price-2BR_Condos_by-Neighborhood

——————————————————————-

San Francisco Luxury Home Market

This last spring saw the highest volume of SF luxury home sales in history. We just updated our report on this market segment, which was featured on KGO Radio and the front page of the Chronicle’s business section. Below are 2 charts, but the full report can be found here: Luxury Home Report

LuxHome_Unit_Sales_by_Qtr

Lux-SFD_Sales_2m-plus

——————————————————————-

Average Dollar per Square Foot

Comparative dollar per square foot values by neighborhood and property type.

AvgDolSqFt_by-Neighborhood_Comp

——————————————————————-

District Home Sales by Price Range

These are 2 of 14 charts in a full analysis of San Francisco home sales by price range, property type and neighborhood, which gives an idea of the actual sales behind overall median sales prices. The full report is here: District Sales Breakdowns

District_5-Price-Range

Potrero-Bernal-Mission-Price-Range

——————————————————————-

Months Supply of Inventory, Average Days on Market
& Inventory-Level Trends

Several standard statistical measures of market strength have hit historically low points in the past few months. (Low points = extremely high demand coupled with extremely low supply, which is the classic cause of rising prices.)

MSI-SFD-Condo-Co-op

DOM_Blended_SFD-Condo-Coop_Month

 

2011-2014_FS-New_Qtr-Comp

——————————————————————-

Trends in Home Sales by Property Type

Comparing the percentage make-up of San Francisco home sales – house, condo, co-op, TIC and multi-unit properties – between 2008 and 2014: condo sales are way up due to extensive new construction over the past 10-15 years, house sales (as a percentage of total sales) are somewhat down as very few new houses are built in the city, and TIC sales are way down due to political and financing issues.

Prop-Type_Percentages-Changes

Neighborhood Map & Realtor Districts

For your convenience, below is a map of San Francisco neighborhoods and a breakdown of neighborhoods in each Realtor district.

San_Francisco_Neighborhood_Map

SAN FRANCISCO REALTOR DISTRICTS

District 1 (Northwest): Sea Cliff, Lake Street, Richmond (Inner, Central, Outer), Jordan Park/Laurel Heights, Lone Mountain

District 2 (West): Sunset & Parkside (Inner, Central, Outer), Golden Gate Heights

District 3 (Southwest): Lake Shore, Lakeside, Merced Manor, Merced Heights, Ingleside, Ingleside Heights, Oceanview

District 4 (Central SW): St. Francis Wood, Forest Hill, West Portal, Forest Knolls, Diamond Heights, Midtown Terrace, Miraloma Park, Sunnyside, Balboa Terrace, Ingleside Terrace, Mt. Davidson Manor, Sherwood Forest, Monterey Heights, Westwood Highlands

District 5 (Central): Noe Valley, Eureka Valley/Dolores Heights (Castro, Liberty Hill), Cole Valley, Glen Park, Corona Heights, Clarendon Heights, Ashbury Heights, Buena Vista Park, Haight Ashbury, Duboce Triangle, Twin Peaks, Mission Dolores, Parnassus Heights

District 6 (Central North): Hayes Valley, North of Panhandle (NOPA), Alamo Square, Western Addition, Anza Vista, Lower Pacific Heights

District 7 (North): Pacific Heights, Presidio Heights, Cow Hollow, Marina

District 8 (Northeast): Russian Hill, Nob Hill, Telegraph Hill, North Beach, Financial District, North Waterfront, Downtown, Van Ness/ Civic Center, Tenderloin

District 9 (East): SoMa, South Beach, Mission Bay, Potrero Hill, Dogpatch, Bernal Heights, Inner Mission, Yerba Buena

District 10 (Southeast): Bayview, Bayview Heights, Excelsior, Portola, Visitacion Valley, Silver Terrace, Mission Terrace, Crocker Amazon, Outer Mission

Some Realtor districts contain neighborhoods that are relatively homogeneous in general home values, such as districts 5 and 7, and others contain neighborhoods of wildly different values, such as district 8 which, for example, includes both Russian Hill and the Tenderloin.

 

 

read more →

New Construction Is Transforming San Francisco

June 2014 report by Paragon Real Estate Group

The construction boom that ended in 2008 changed the city and its housing market. Condos now outsell houses in San Francisco. The South Beach-Yerba Buena zip code, previously a commercial area filled with parking lots, now has SF’s highest median household income. Mission Bay was born. And our skyline has been altered with dramatic, new high-rises like the Infinity Towers and Millennium.

That boom died with the 2008 market crash. But now with the city’s economy, employment, population, rents and home prices all surging to new heights, new home construction is booming again.

Will increasing numbers of newly built condos and apartments cool our overheated real estate market? One would think it would have to – eventually. But the large projects announced weekly can take years to turn into actual housing units. What if local high-tech industry, jobs and housing demand continue to grow alongside increasing supply? And our financial and real estate markets are influenced by so many complex, fluctuating economic, political and even natural-event factors, that it is very difficult to make meaningful predictions (despite how much “experts” love to make them).

One thing we can predict: San Francisco will continue to change in unexpected ways, and it will remain an extraordinary place to call home.

Premium Values for New Construction 
New-Condo_Premium_AvgDolSqFt
Much of the city’s new construction is occurring on parcels that were previously commercial-industrial, often on busy urban streets and/or in relatively neglected sections of the city – places that not so long ago might have been considered subprime locations for residential development. That has flipped 180 degrees: Wherever they are, most of these new projects are selling for prices rarely, if ever, seen before in their respective neighborhoods and bringing in new populations of typically young, affluent buyers. For good or ill, or both, depending on how you feel about this phenomenon, these developments are altering the cultures, demographics, commercial districts and home values of the neighborhoods they’re sprouting up in. 

————————————————–
 

San Francisco’s Most Expensive Condo Buildings

Condos_Most-Expensive-Buildings

Perhaps the biggest common denominators of these properties are dramatic architecture, full service amenities (doormen and such), and the prevalence of spectacular views from many of the units. Eight of these properties didn’t even exist before 2000 and now they dominate the list of most expensive condo buildings in the city. Of course, excluding smaller buildings with only a sale or two per year rules out the vast majority of condo buildings in older neighborhoods, but it’s still astounding to see the impact of the previous construction boom on this market segment.

————————————————–

Luxury Condo, Co-op & TIC Sales by Neighborhood

Condo-Sales_1500k-plus
Even though the newer South Beach-Yerba Buena district dominates the list of most expensive condo buildings, older-prestige neighborhoods such as Pacific Heights and Russian Hill still have more luxury condo sales – for the time being. Though there is the odd high-rise, they’re typically in smaller, older (though beautiful) buildings, with a completely different architectural feel from the developments of the last 10 – 20 years.

————————————————–

Condo Values by Era of Construction

AvgDolSqFt_Condo-by-Era-Built
The first golden age of SF apartment buildings – some of which were turned into condos and many of which remain rent-controlled apartments – was from 1920 to 1940: The units in these buildings are large, light, gracious and filled with elegant detail. Pacific Heights, the Marina, Russian Hill and Lake Street are filled with these buildings. Though there are beautiful apartments built in other eras (Edwardian flats, Art Deco apartments), the second golden age really arrived with the latest burst of new-condo construction since 2000: These units are ultra-modern and feature highest quality finishes and amenities. They are exemplified by the luxury, full-service high-rises of the South Beach-Yerba Buena area, though variations on this theme, in non-high-rise form, have been springing up all over the city. As seen in this chart, they command a premium in dollar per square foot value.

————————————————–

Condo Sales Volume by Neighborhood

Condo-Unit-Sales_by-District

A residential district that didn’t even exist 20 years ago now dominates condo sales in San Francisco (and there are big, new projects still under development there). To a large degree due to the availability of large, developable (previously commercial) lots and higher-density zoning, new housing construction is now concentrated in areas such as the Market Street and Van Ness corridors, SoMa, the Mission, Hayes Valley, Dogpatch and Hunter’s Point – and often in previously neglected or distressed corners of such areas.

————————————————–

San Francisco Demographics

Income, Age, Homeownership & Foreign-Born Population by Zip Code

SF_Zip-Income
We recently completed a study of San Francisco’s changing demographics by zip code and this is one of 7 charts and tables assessing income, age, education and other issues. This report has recently been featured in many local media outlets such as the Chronicle’s website, SFGate.com (where it became the most popular article of the day). We found it to be fascinating information and the full analysis can be accessed via this link: San Francisco Demographics Report

————————————————–

San Francisco Median Home Price Trends

1993-2010_SF_Median_Sales_Prices
A glance at the last 20 years of San Francisco median home prices for houses, condos and TICs: Our recovery since 2012 has made up all the lost ground from the 2008 crash, and then some. Note that median prices are often affected by other factors besides changes in existing home values – new-construction condos hitting the market in large quantities, for example – and should be considered as generalities only. Still, the overall trend lines do illuminate the recent cycles in the city’s housing market. TICs are a relatively small portion of the market and their huge 2014 YTD surge should be taken in context: Just deleting 8 extremely expensive sales at 1100 Sacramento on Nob Hill drops the TIC median price by almost $50,000. read more →

San Francisco Demographics by Zip Code

A statistical breakdown by household income, education, homeownership, foreign-born population, household size, age and other criteria.
June 2014 Report
The below charts and table are based upon U.S. Census surveys from 2010 – 2013. Please note that zip codes often contain neighborhoods of widely different demographics. For example, 94115 includes Pacific Heights, one of the most affluent areas of the city, as well the Western Addition, which is much less affluent. A number of SF zip codes are like this and when mixing very different neighborhoods together, you often end up with statistics that don’t really apply to any of them. Zip codes are relatively blunt instruments for demographic investigation, but we still found the analysis to generate interesting, new insights into San Francisco, our ever-changing city. Each chart illustrates the data for 10 to 12 SF zip codes. Below the charts is a complete table of all the data collected. The neighborhoods associated with zip codes in the charts and table below are simply representative labels; other neighborhoods are contained within each zip code and many are divided between two or more zip codes.
Median Household Income 
Many factors impact this statistic: household size, level of education, percentages of homeowners vs. renters, whether the rental units are subject to rent control, median resident age, quality of housing, and cost-of-housing issues besides rent control. The South Beach-Yerba Buena zip code takes top place for median household income in San Francisco. Interestingly, it is at the bottom of the ranking for average household size. This zip code is dominated by newer condo projects, many of them at the top of the price scale and the rental units here, which make up over half the housing, are typically not under rent control. The second ranked zip code for income is quite different: the St. Francis Wood-Miraloma Park area has a completely different ambiance, very few condos or renters, older residents and bigger households. And number 3 is the Presidio Trust zip code with no homeowners, all renters but no rent control, and younger residents than either of the first two. All 3 of the top zip codes, however, have very high percentages of residents with bachelor’s, graduate and professional degrees.
SF_Zip-Income
Foreign-Born Percentage of Population  Of major metro areas, San Francisco ranks 4th in the country in percentage of foreign-born residents. In three of the city’s zip codes, foreign-born residents constitute a small majority.
Zip-Code_Foreign-Born
Residents with Bachelor’s, Graduate & Professional Degrees  San Francisco ranks 2nd in the country for percentage of residents with bachelor’s degrees and ranks 3rd for percentage of residents with graduate or professional degrees. Not surprisingly, when looking at zip codes, educational attainment and household income typically go hand in hand.
Zip-Code_Education-Degrees
Percentage of Housing Units Owner-Occupied  San Francisco has approximately 70% more housing units occupied by renters than by homeowners. By zip code, homeownership percentages in the city range from 0% (100% renters) to over 80%.
Zip-Code_Homeownership
Average Size of Household  San Francisco has the lowest percentage of children of any major U.S. city and 38% of residents live alone. This brings the city’s average household size down, however the statistic varies widely by zip code, ranging from 1.6 to 3.6 residents per household.
Zip-Code_Household-Size
Median Age of Residents 

The youngest zip codes in San Francisco are those that are 100% rental: the Presidio and Treasure Island. The oldest zip code is the area of the North Waterfront and Barbary Coast, just north of the financial district along the Embarcadero. Second oldest is Chinatown (47 years) and the third oldest is the St. Francis Wood-Miraloma Park area. 
Zip-Code_Avg-Age

Median sales prices and dollar per square foot values may be affected by number of diverse factors, 
and how they apply to any particular property is unknown without a specific comparative market analysis. 


Zip Code Demographics Data Table 

Zip codes in the table below are in order of median household income. 
Zip-Code_Demographics_Table_Complete
SF_Zip-Code_Map

read more →

Of San Francisco Real Estate Gold & Apple Stock

May 2014 Report

On January 1, 2012, you woke up to find $200,000 on your bedside table, which you decided to invest. Then, on May 2, 2014, you sold your investment. Below are approximate returns depending on where you placed your cash.

Investment-Return_RE-vs-Stock

Assumptions:

Gold: you bought at $1566 per ounce and sold at $1300 per ounce: Bad timing.

Certificate of Deposit: 1% annual interest rate; interest taxed as ordinary income: It seemed like the safe thing to do in an uncertain world.

Stock purchases: Apple stock jumped 46% and the S&P 500 50%; plus an estimated dividend yield of 5%; profit taxed as long-term capital gains. (No transaction costs included in calculation.)

Home purchase: $200,000 down-payment on $1 million home; 35% home-price appreciation per Case-Shiller; 2% closing costs on purchase and 7% on sale deducted from gain. No capital gains tax due to the $250,000/$500,000 exclusion for sale of primary residence. The estimated $28,000 reduction in loan principal was not included in gain, as it pertains to monthly home payments made after initial investment.

It is assumed that the net monthly home cost – principal, interest, property taxes and insurance, after tax deductions and reduction in loan principal – at an estimated $3250/month, was comparable to cost of renting. This has generally been true in San Francisco due to high rents and low interest rates.

There are 3 big reasons why real estate dramatically outperformed the stock market, though both markets boomed: 1) leverage – 35% home-price appreciation equals 175% appreciation of your 20% cash down-payment (before closing costs); 2) big tax deductions subsidize home ownership costs, and 3) the capital gains exclusion on the sale of a primary residence.

Important: Timing is everything in investing. In this analysis, the chosen buy date was January 2, 2012 when the financial and housing markets were poised for big rebounds. Picking a different purchase date, such as January 2, 2008, would completely alter the results. *

SP-OP_DOM_by-MonthWhite Hot Spring Market
The hotter the competition between buyers, the higher home prices are bid up. The great majority of SF home listings are selling quickly and for over – sometimes far over – asking price.

This link charts the trend over the past 2+ years.
Sales Price over List Price Trend

 

Paragon-Survey_Home-BuyersCurrent Buyer & Seller Dynamics
Since Paragon does so much business in San Francisco – our Van Ness branch represents more successful SF home-buyers than any other office – we surveyed our agents on what they were seeing in the market. This chart looks at buyers, and this link goes to our full survey report:
Paragon Agent Survey

 

 

New-Home_ConstructionNew Housing Construction
A look at the ebb and flow of new housing development in the city – which is generally very inadequate to growing demand.

And this link looks at the “pipeline” of projects under construction or planned for future years:
New Homes Pipeline

 

 

Ranking_San-Francisco_4-14Ranking San Francisco
On a lighter note, we recently collected rankings by dozens of “authorities” – some more reliable than others – regarding San Francisco. This link goes to the full list:
The Full Ranking Report

 

 

Invest_SF-Rents_by-NeighborhoodApartment Building Market Report
We just issued our quarterly update on Bay Area residential investment real estate. This chart looks at current asking rents by neighborhood, and this link goes to the full report:
Paragon Apartment Update

 

 

Since opening our doors in 2004, the Paragon Community Fund has donated over $500,000 to local charities and social services. The San Francisco Bay Area isn’t just where we do business; it’s our home and our community.

* The investment analysis above is simply one scenario based on specific circumstances. It was performed in good faith, but may contain errors or assumptions you may disagree with, or may not apply to your specific tax situation. Investment and tax issues should be investigated with a qualified accountant or financial planner.

read more →

Prices Jumping Across San Francisco

April 2014 Real Estate Market Report
The San Francisco real estate market grew increasingly frenzied as the first quarter of 2014 progressed, leading to another surge in home prices in virtually every neighborhood in the city. The high-demand/ extremely-low-inventory/ competitive-bidding situation is similar to what occurred first in spring 2012 and then, to an even higher degree, in spring 2013. After the market seemed to stabilize in the second half of last year, we didn’t expect to see it turn this fierce in early 2014, but right now it appears to be every bit as ferocious as last spring’s.

Of major metro areas, the new Gallup-Healthways survey ranked SF-Oakland second in the nation (behind San Jose-Santa Clara) on their index for “well-being.” Though already the second most densely populated city in the country (after NYC), San Francisco simply has many more people wanting to live here than there are homes available to rent or buy.

Sales over Asking Price
The heated competition for new listings coming on market has resulted in an astounding percentage of sales occurring above, and often far above, list price.

1
This chart below breaks down, by neighborhood, the average sales price to list price percentage for the 90% of homes selling without price reductions. Of the areas assessed, Bernal Heights came out on top with sales prices averaging an incredible 21% over list prices over the past 2 months. 
2
Median Sales Price Spikes
Typically, the first quarter of the year does not show a dramatic increase in median sales prices over the previous quarter – in fact, a decline in not unusual due to holiday market dynamics. But the first quarter of 2014 saw large spikes in median prices for both houses and, especially, condos in San Francisco.

This next chart is a look at quarterly median price appreciation over the past 3 years.

3
Longer-term trends: While virtually the whole country has been experiencing a large market rebound, San Francisco, because of our particular economic circumstances, is generally outperforming almost every other market area. The big exception is Silicon Valley, whose high home appreciation rate is being driven by many of the same employment and demographic causes as here in the city.
4
Far Too Little Inventory

When the market recovery began in earnest in early 2012, there were complaints of a shortage in inventory. In 2013, the market grew even more heated and supply declined further to what felt like desperately low levels. Now in 2014, amid no lessening of demand that we perceive, the supply of SF homes available to purchase has dropped again.
There are increasing numbers of new-construction housing units coming on market – and many more being planned and built – but so far they’re being snapped up, at very high prices, without noticeably altering the supply and demand dynamic.

5
Listings Selling Faster than Ever
6
San Francisco Neighborhood Snapshots
We updated analyses for a number of city neighborhoods with enough sales for quarterly data to be meaningful. In every district we looked at, there were significant spikes in median sales prices and/or average dollar per square foot values in the quarter just ended.

Below are two samples, but our full collection of long-term neighborhood analyses can be found here (some updated through the first quarter, others through the end of 2013):
San Francisco Neighborhood Values

7
8
Affordability by Neighborhood
We broke the city down by neighborhood according to the number of house and condo sales in each price segment. Below are 3 analyses from our 11-chart report, which can be found in its entirety here:
Where Can I Afford to Buy in San Francisco

9
10
11
Paragon Featured in New Ranking Report
The new RealTrends 500 report ranking the sales statistics of the 500 largest residential brokerages in the country for 2013 sales was just published. After 10 years in business, Paragon came in #3 in average sales per agent and #4 in average sales price in the national ranking.

12

read more →