Who are you in business with?

I moved to Keller Williams San Francisco  from a small local brokerage in 2016.  Before I did I was concerned that it was a big corporation that might not share my values.  Instead, I found out that each local office is individually owned in a franchise capacity, so the corporate structure provides education and thought leadership, but not control.  I also found that Keller Williams is a company where culture and values mattered more than just about anything. I liked what I learned and I bought a small stake in the KWSF as well as KW Oakland.  I was surprised to learn that I could not hold it in my corporate entity, but rather was only allowed to own it as myself, Jennifer Rosdail.  I asked why.  The answer I received was that the founder, Gary Keller, wanted there to be accountable individuals in charge of each office; that the anonymity a corporate entity can provide was just a no go.  Therefore, with Keller Williams, Agents and their clients know where the “buck stops,” and who they are spending their money on.  I checked out the other local owners as well as the corporate leaders before I joined and I decided these were people I would be proud to “be in business with.”  Nothing has changed that since I joined.  In addition to local ownership and control, Keller Williams has an impressive belief system – into which every office has input on an annual basis.  There are some corny acronyms for sure, but when I read the WI4C2Ts, I’m inspired every time.
Win-Win:  or no deal
Integrity:  do the right thing
Customers:  always come first
Commitment:  in all things
Communication:  seek first to understand
Creativity:  ideas before results
Teamwork:  together everyone achieves more
Trust:  starts with honesty
Success:  results through people
Footnote:  The small local brokerage I used to be part of has recently been swallowed up by a big corporation that has received $450 million in funding from Softbank (which is in turn funded 45% by the Saudi Sovereign Wealth Fund, which is the investment vehicle for the Saudi Government, of recent journalist killing and arms deal fame… not to mention long term suppression of women and minorities.)  Other brokerages have been swallowed as well.
For more on the Keller Williams belief system, see here:  https://www.kw.com/kw/mvvbp.html.  To find out more about how being with Keller Williams benefits my clients and my business, just ask me.

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Vote: It Matters – Last Chance to Register Tomorrow!

The deadline to register to vote in California is tomorrow, October 22.  If you are not sure if you are registered, here’s a step by step guide to get your vote in:
Stefan and I attended a fundraiser at a home in Berkeley last night for Josh Harder, who is running for Congress in the hotly contested purple District 10.  I have friends and clients who have been canvassing to get out the vote there and I figured making a donation was the least I could do.  The candidate was knowledgeable and passionate about his district.  He grew up there and understands his community and would be an excellent advocate.  The point he made was that the issues being decided right now matter and affect the lives of people every single one of us knows.  These range from DACA to eliminating coverage for pre-existing conditions, to personality driven tariff wars driving down the price of walnuts.  In addition, this is one of 24 key races (9 of which are in California) that can change the balance of power in Congress.  If you want to donate to Josh Harder’s campaign, click here
But more importantly, please vote and encourage everyone you know to do so as well.  Help people figure it out by asking them if they have a plan to get there and sharing these links.
If you are going to have trouble voting on November 6, you can go to City Hall just about any time and vote in advance.  Here’s the info:  
The City Hall Voting Center opens 29 days before Election Day. Hours are as follows:
  • Monday through Friday, 8 a.m. to 5 p.m.
  • Saturday and Sunday, two weekends before Election Day, 10 a.m. to 4 p.m. (enter on Grove Street)
  • Tuesday, Election Day, 7 a.m. to 8 p.m.

The City Hall Voting Center is located on the ground floor of San Francisco City Hall, 1 Dr. Carlton B. Goodlett Place, Room 48.


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SOLD: 3354 Laguna Street, #2

Offered at $898,000
Sold for $1,050,000
Seller Represented

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Tax Choice? How The New Tax Plan May Unintentionally Empower Blue State Taxpayers

The new tax plan has put a strict limit on the deductibility of state and local taxes (“SALT”) at an arbitrary $10,000.  Unsurprisingly, this change will disproportionately affect taxpayers in high property value blue states, like California.   A few weeks ago a California legislator was talking about creating a charitable fund or a structure of charitable funds to which people could pay their taxes so that they will still be tax deductible on a Federal return – and even allow them to direct their tax dollars.  It seemed far fetched at first.  Ironically, the path has been laid for this novel approach by conservatives, who have used it for years to allow tax payers to deduct the cost of private and religious schools.  This Slate article sheds some light … Deduct this. Thanks Stefan for pointing this out! read more →

Wildfire Help– Roadmap to Recovery

Most of us know someone who has experienced a loss in these horrible fires. Please distribute this post to those you know and on your social media. I hope the information contained here will help communities to rebuild in the long term and provide comfort in the short term.

If you have experienced a loss in the recent and ongoing fires, please click here for the Roadmap to Recovery Guide from UP.  It is short and sweet and will help you do better when you are dealing with your insurance company.  This guide provides essential tips I am on the board of UP, an organization that helps disaster victims rebuild their lives by helping people get the money they are entitled to from their insurance company.  This guide provides essential tips and strategies to those who have experienced a loss.  Insurance companies are NOT on your side as a consumer and you have to know the right things to say and do to get the coverage you have paid for – especially when there are massive unforeseen losses.

Click here for steps on what to do in an evacuation.  More insurance claim tips here.

I am on the board of United Policyholders (UP), a consumer advocacy non-profit founded 25 years ago in response to the Oakland Hills Firestorm. Our organization that helps disaster victims rebuild their lives by helping people get the money they are entitled to from their insurance company.  For more about UP, read on.

UP is a struggling, underfunded and very valuable organization.  Click here if you can donate to help with our important work.  Just providing enough money for our volunteers to get to shelters to speak to those in need of help can change lives.  Please help.

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SOLD: 2182 48th Avenue

Sold for $1,300,000
Seller Represented

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SOLD: 3062 Market Street

(upper unit) sold for $1,143,000
(lower unit) sold for $667,000
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