Free Money for Causes You Love

KW Cares is an organization that helps Realtors with Keller Williams in times of massive need – think wildfire, earthquake or hurricane, or in case of personal need – think cancer, house fire, flood or other tragedy.
I donated from every transaction to this and also to KW Kids Can which is an educational program that teaches young adults how to gain their edge in an increasingly competitive world.
I am posting this because KW Cares pointed out recently that there’s a good way to help any charity of your choice with little effort and no extra funds of your own. Most of us know about AmazonSmile, but here are instructions to make it more seamless. (Since I found out two years ago, I have remembered to use it manually only 7 times – and I felt very virtuous each time indeed. I’d like to make it 100%!)


You shop just like you do now, and your favorite charity or KW Cares benefits. Here’s how:

Many charities, including KW Cares have partnered with AmazonSmile, a website operated by Amazon that lets customers enjoy the same wide selection of products, low prices, and convenient shopping features as always. The difference is that when customers shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to the charitable organizations selected by customers.

Shop AmazonSmile →


How do I shop and help KW Cares at the same time?

If you have an existing account, you use the same account on AmazonSmile. The only catch is you’ll need to access the AmazonSmile link each time you shop. You can start shopping and giving at the same time:

  1. Direct Link: Use the yellow “go to” button above. It will take you to AmazonSmile and you can shop as you usually do on Amazon.
  2. Create a Bookmark
    Visit AmazonSmile and press Control B on your keyboard to create a bookmark for easy access to the site.
  3. Utilize Amazon Assistant
    Install the Amazon Assistant to get easy access to Product Comparisons, Deal of the Day, and time-saving shortcuts, which all link to
  1. Browser Extensions. Once you choose Keller Williams Realty Cares as your charity of choice, you can add the AmazonSmile extension to your browser of choice, which will ensure each time you shop Amazon will give to KW Cares: