In the News

Agent Advantage: Jennifer Rosdail | Market a House into Something Buyers Want
June 9, 2020

For Jennifer Rosdail, marketing extends far beyond communications. Her marketing philosophy stems around creating a product that the market wants. This involves training and convincing sellers to see your vision as the market expert along with helping buyers understand how they can add value to the house they’re buying.

Click for video on YouTube

Agent Advantage: Jennifer Rosdail | Use Newsletters to Grow Referral Business
May 30, 2020

Jennifer Rosdail’s repeat and referral business is over 80%. She keeps up with her clients through a monthly newsletter that covers content from her blog. She started the blog newsletter in 2007 and continues it to this day as a way of keeping top of mind to her clients.

Click for video on YouTube

San Francisco housing market off to hot start in 2021
Feb 24, 2021

This is a re-posting of an article written by Ted Anderson of the San Francisco Business Times.

Demand for homes has ticked up in San Francisco this winter with new numbers from January showing just how hot the market has become.

The city is experiencing one of the busiest midwinter selling seasons in history, according to a recent Compass Real Estate report, which showed San Francisco saw a 67% increase in home sales compared to January 2020. Midwinter is typically a very slow period for sales, but the pandemic changed that dynamic with huge year-over-year increases in monthly home sales volumes.

December was also the busiest month of 2020 for closed sales in San Francisco, according to the Compass report, something that has never been seen before.

Click for San Francisco Business Times

Winter real estate outlook for S.F. appears warmer than usual
Nov 13, 2020

The ongoing Covid crisis, combined with other factors, may actually bode well for the city’s residential real estate outlook during what is usually a chilly time of year.

The pandemic upended normal residential real estate market seasonality this year in San Francisco, pushing the demand usually expected in April — normally the hottest month for listings going into contract — into the typically quieter summer season.

Click for San Francisco Business Times

Condos hit by price cuts in San Francisco. Here’s how much they’ve fallen
Sep 28, 2020

San Francisco’s condo market is adjusting to a new normal of lower prices and higher inventory,

Prices are falling and high-rise condos — especially those with no separate entrances, elevators, restricted HOA amenities and no private outdoor space — have been hit the hardest, according to Compass Chief Market Analyst Patrick Carlisle.

Click for San Francisco Business Times

Large real estate firm merges Bay Area offices under new collective
Jun 2, 2020

Keller Williams Realty announced Tuesday the formation of KW SF Bay Area, a new collective bringing together agents and operations from KW San Francisco, KW Peninsula Estates and The Cunningham Group’s (TCG) network of offices from Napa to Carmel.

The new collective will include about 400 real estate agents serving San Francisco and San Mateo counties and will offer agents streamlined operations, communications and marketing to help share more resources and referrals. Senior executive team leader Nicole Aissa will head KW SF Bay Area.

Click for San Francisco Business Times

Judge strikes down S.F. Realtor group’s effort to muzzle new off-market home listing policy
Jun 1, 2020

A San Francisco group of real estate agents trying to block new restrictions on off-market listings has seen their first challenge slapped down by a federal judge.

Top Agent Network (TAN), a members-only platform for real estate agents based in San Francisco, filed a federal antitrust lawsuit earlier last month against the National Association of Realtors, the San Francisco Association of Realtors and the California Association of Realtors over the new protocol — dubbed the Clear Cooperation Policy — which took effect May 1.

Click for San Francisco Business Times

Is S.F.’s real estate market feeling effects of coronavirus scare?
Mar 10, 2020

Realtor Jennifer Rosdail with Keller Williams Realty told me the local market is still busy when it comes to buyers and offers, and that except for hand sanitizer being more apparent as a staging tool, there are few differences so far from the normal hot spring market that kicks off after Super Bowl Sunday. 

“Yesterday, I had clients lose out on a home in Glen Park even though they were way over asking price and had all cash and no contingencies,” she said. “I have observed that people who have pulled money out of the stock market are feeling good about real estate.”

Click for San Francisco Chronicle

SF residents fight City Hall to get nameless street on maps
May 4, 2019

My thanks to Kathleen Pender for taking notice of and researching the unusual access to 3352 John’s Way.

The band U2 might want to live “Where the Streets Have No Name,” but for some residents of an unnamed street smack in the middle of San Francisco, it’s been hell getting an Uber, a pizza delivery or an ambulance. And it’s especially hard trying to sell a home that potential buyers can barely find.

That’s why some residents — and one enterprising real estate agent — have been trying to get Google, Apple and the city to get their street, informally named John’s Way, on the map. They’ve had some luck with Google and Apple, but you know what they say about fighting City Hall.

The street is really a private dead-end alley in between Market Street and Corbett Avenue in the Twin Peaks neighborhood. The alley has garages and parking spots for residents.


The six residents on the Market side of the alley have Market Street addresses and front doors facing Market. But finding and getting to them is extremely difficult because of a unique set of circumstances. There’s no parking or sidewalks beneath them, and they sit atop a giant retaining wall accessed by a steep zigzag ramp.


It’s much easier to access the homes from the alley, so they use their back doors as front doors. Visitors, delivery people and house hunters would have an easier time finding them if they had a John’s Way address, but they can’t get one because it’s not on city maps.

The homes on the other side of the alley have Corbett Avenue addresses and most of their homes face Corbett, which is easy to find and relatively accessible. But there are two apartment complexes and one home on the alley that have Corbett Avenue addresses but no direct access to either Corbett or Market. Their only access is John’s Way.

Greg Tarbox lives in that home. “It was awkward at first,” Tarbox said. He has found ways to direct delivery people to his home, although some still get lost. Whenever he needed an Uber, he’d give an address on nearby Clayton Street and wait there.

“It’s a unique setting,” Tarbox said. “It’s a little like Barbary Lane,” the fictional street in Armistead Maupin’s “Tales of the City,” he said. “It’s that spirit. People cooperate.”

The alley is jointly owned and maintained by 17 property owners whose land touches it. Each year the city sends one property tax bill for the alley and the owners divvy it up. Unlike the owners of the infamous Presidio Terrace, an upscale private street that was auctioned off by the city for nonpayment of property taxes but later returned to owners, the owners have never been seriously delinquent.

In 1985, John Pletz, an owner who has since died, asked a deputy in the tax collector’s office what would happen if the taxes weren’t paid. In a letter to neighbors he wrote, “As unbelievable as this sounds, he replied, ‘The property will be sold at auction and probably a developer will buy the property and build an apartment or condominium units.’”

View the current listing at 3352 John’s Way here.

Click for San Francisco Chronicle

‘Full House’ house debuts, looking nothing like Tanner family home
April 26, 2019

The San Francisco Victorian pictured in the opening credits of “Full House” and its spin-off “Fuller House” is going on the market next week, probably at a price just under $6 million.

If it goes for $6 million, it would set a new high price for the neighborhood, said Jennifer Rosdail, an agent with Keller Williams. “One sold with a ton of renovations for $5.8 million. That’s the highest sale ever in Lower Pacific Heights.”

Click for San Francisco Chronicle



IPO millionaires may not be top factor in predicted spring rush on S.F. housing
Apr 12, 2019

San Francisco anticipates booming housing sales in spring, fueled by a stable of new millionaires with fresh IPO wealth, but another variable may also be at play.

San Francisco realtor Jennifer Rosdail said the low interest rate of 3.72 percent right now is really what’s behind the expected uptick in buyer interest. She said last spring they hovered around 4 to 4.25 percent.

So far this April, Rosdail, a longtime agent in the city, said that she’s seen San Francisco houses sell at $800,000 over asking on the high end and all the way down to $75,000 below asking on the low end. She said home sales in the $3 million-plus market are the ones more likely to be affected by the new millionaires coming out of this season.

“I don’t know how significant a couple thousand of millionaires are — we have so many,” she said. “San Francisco is a humbling city to be a millionaire in,” she said.

The San Francisco metro area has more than 314,000 millionaires — the 8th most in the world — and the third most billionaires with 74, according to Wealth-X’s 2018 global ranking.

Rosdail, who remembers interest rates for a 30-year mortgage as high as 6.75 to 7 percent more than a decade ago, said just a one-point increase in the interest rate represents a 20-percent decline in affordability for buyers. She said that at this point in spring, buyers can afford almost 20 percent more than they could in the fall.

“If interest rates went up a lot, that’s the only thing that’s going to calm it down,” she said. “I do believe that’s more important than the new millionaires.”

Click for San Francisco Business Times


Castro Victorian tenancy in common asks $699,000
Oct 17, 2018

While $699,000 gets you a three-bedroom home in Boise, Idaho, it can also net you a one-bedroom abode in San Francisco’s Castro neighborhood, arguably a more exciting and colorful locale.

Featuring one bed, one bath, and 588 square feet, 546 Sanchez comes with a renovated kitchen and bath, as well as a terrace with a view and two fireplaces. Period details like crown moldings and ceiling medallion can still be found here.

Click for SF Curbed


Sunset home with serious curb appeal seeks $998K
Sep 6, 2017

There’s something special about corner homes in the Outer Sunset. A closer look at splendor of the neighborhood’s Art Deco specimens, specifically, are exposed via a wider stage.

Take, for example, this circa-1940 Art Deco house at 1701 40th Avenue.

Featuring three beds, two baths, and 1,377 square feet, this abode’s exterior, surrounded in part by brick skirting, has benefitted from a fresh look since it last sold in 2005. A new paint job and a new color on the front door (eye-popping yellow) bring cohesion to this home’s facade.

Click for SF Curbed

Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco
July 20, 2017

As Ippolito and Araiza’s mural infers, the gentrification of the Mission is correlative to a real estate marketing strategy that preys upon Mission Latinx culture to boost property value. While this transpired with gusto during the first Dot Com Boom (Graham & Guy, 2002; Mirabal, 2009), it has resurfaced with a vengeance during the contemporary era (Maharawal & McElroy, 2018). For instance, real estate speculator Jennifer Rosdail has rebranded much of the Mission’s geography as “The Quad,” a quadrilateral “meta hood” in which “quadsters” reside. These new Mission residents, Rosdail describes, “work very hard – mostly in high tech – and make a lot of money,” enjoying “the mix of lux and grit” (Rosdail, 2014). By rebranding the historically Latinx neighborhood, one set of cultural geographies is replaced with another. This is premised upon tech speculation, or practices in which future real estate value is premised upon the desires of those imbricated in techno-capitalist economies.

Click for Taylor & Francis Online


Hayes Valley landmark Victorian asks $1.95 million
Dec 5, 2016

Once upon a time, the neighborhoods west of Van Ness were full of Italianate Victorians with boxy frames but classy facades.

Then 1906 came along, and most of those Gold Rush and post Gold Rush-era homes went the way of so much rubble and kindling. Another sacrifice to the gods of tectonic upheaval.

Click for SF Curbed


Developments in development: Shifts and uncertainty
November 20, 2016

I must have angered the universe with my last happy-go-lucky, things-are-looking-up column because now there is tension, fear, but most of all uncertainty in the air. By that I do mean the election, but I’m not sure that the election alone is at the center of the unease that seems to have touched the development and real estate world locally.

For one thing, as realtor Jennifer Rosdail reported (prior to the election) on her blog, employment in the region is generally up, but home sales are down. In fact, condo and single family home sale prices have dropped, and sale rates were at a ten year low for two months running.

Click for SF Chronicle



City helps 2 teacher couples buy homes in SF
Oct 8, 2016

Two teacher couples in San Francisco have managed to do the impossible. No, not score same-day reservations at the French Laundry or walk downtown without smelling urine. Even crazier. They bought their very own single-family homes. In the city. On their meager salaries.

Click for San Francisco Chronicle Article


kron4VIDEO: New program helps SF teachers become homeowners
Oct 9, 2016

SAN FRANCISCO (KRON)—The Bay Area is an expensive place to live making it more and more difficult for teachers to afford to live in the cities they teach in. It has created a shortage of teachers in the classroom and a huge problem for the city of San Francisco. KRON4’s Hermela Aregawi reports in the video report about a new program to help these teachers become homeowners.

Click for Kron 4 Article




francisco teacher to take advantage of the news that he backed a loan to buy a home has moved into her new digs and she tells k. c. b. s.’s making goals be she couldn’t be more grateful if anything at that single family home at play more space and we’ve ever had we had two young can now at his grave and bridget early a social worker at every middle school in the mission said it would not have been possible in the city had for the mayor’s down pena fifties loan program which helps teachers like her along with other public workers like firefighters in the past she and her teacher husband did not qualify theory we made too much money which is %hesitation area and karen disco because i mean we’ve you know can vary for grant now they’re in an outer sent a district home that was going for more than a million king still need to be worked out and there are still very stringent requirements for the program but early daschle afternoon at at the city to work here’s then it’s all been worth it i am i right where i’m i can get it in a cave very eighty l. wherever as we really line people especially people who are like from here is just now idealists k. making full speed t. c. d. investigators

Click for KCBS-AM (KCBS)



The Walk-Through: a Glen Park home
June 24, 2012

Twice a week, The Chronicle features a local home on the market that caught our eye for its architecture, history or character.Address: 181 Randall St., Glen Park, San Francisco

Click for San Francisco Chronicle Article


628x471 (1)S.F. housing costs drive out yet another family
June 25, 2014

In April 2012, I wrote a column about taking my eight-months-pregnant sister on Muni and the rudeness she encountered. Just one well-mannered rider out of dozens…

Click for San Francisco Chronicle Article


628x471 (2)

How Mom and Dad can help first-time home buyers
July 12, 2014

Unless they are awash in stock options, many people trying to buy their first home in the Bay Area need help from the Bank of Mom and Dad….

Click for San Francisco Chronicle Article


The New SF Real Estate Map Has Some Losing Hipster Cred, Gaining House Value
July 26, 2010

Danny Della Lana, who lives on the west side of San Jose Avenue in what was once considered the Mission District, had just discovered in an e-mail that the new map from the San Francisco Association of Realtors moved him into Noe Valley.

Click for San Francisco Chronicle Article 



S.F. increases down-payment loans to 1st-time home buyers
March 16, 2014

Have you heard that the City is willing to help 1st-time home buyers through their MOH programs? My cousin is the cover girl “Melissa” in this article. I mentioned these program to her (I’m the unnamed “Realtor” mentioned in the article). This lead her to purchasing her new home (I served as her Realtor for this too). Are you a first time buyer? Let’s chat.

Click for San Francisco Chronicle Article