Who are you in business with?
October 23, 2018I moved to Keller Williams San Francisco from a small local brokerage in 2016. Before I did I was concerned that it was a big corporation that might not share my values. Instead, I found out that each local office is individually owned in a franchise capacity, so the corporate structure provides education and thought leadership, but not control. I also found that Keller Williams is a company where culture and values mattered more than just about anything. I liked what I learned and I bought a small stake in the KWSF as well as KW Oakland. I was surprised to learn that I could not hold it in my corporate entity, but rather was only allowed to own it as myself, Jennifer Rosdail. I asked why. The answer I received was that the founder, Gary Keller, wanted there to be accountable individuals in charge of each office; that the anonymity a corporate entity can provide was just a no go. Therefore, with Keller Williams, Agents and their clients know where the “buck stops,” and who they are spending their money on. I checked out the other local owners as well as the corporate leaders before I joined and I decided these were people I would be proud to “be in business with.” Nothing has changed that since I joined. In addition to local ownership and control, Keller Williams has an impressive belief system – into which every office has input on an annual basis. There are some corny acronyms for sure, but when I read the WI4C2Ts, I’m inspired every time.
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people
