Who are you in business with?

October 23, 2018
I moved to Keller Williams San Francisco  from a small local brokerage in 2016.  Before I did I was concerned that it was a big corporation that might not share my values.  Instead, I found out that each local office is individually owned in a franchise capacity, so the corporate structure provides education and thought leadership, but not control.  I also found that Keller Williams is a company where culture and values mattered more than just about anything. I liked what I learned and I bought a small stake in the KWSF as well as KW Oakland.  I was surprised to learn that I could not hold it in my corporate entity, but rather was only allowed to own it as myself, Jennifer Rosdail.  I asked why.  The answer I received was that the founder, Gary Keller, wanted there to be accountable individuals in charge of each office; that the anonymity a corporate entity can provide was just a no go.  Therefore, with Keller Williams, Agents and their clients know where the “buck stops,” and who they are spending their money on.  I checked out the other local owners as well as the corporate leaders before I joined and I decided these were people I would be proud to “be in business with.”  Nothing has changed that since I joined.  In addition to local ownership and control, Keller Williams has an impressive belief system – into which every office has input on an annual basis.  There are some corny acronyms for sure, but when I read the WI4C2Ts, I’m inspired every time.
Win-Win:  or no deal
Integrity:  do the right thing
Customers:  always come first
Commitment:  in all things
Communication:  seek first to understand
Creativity:  ideas before results
Teamwork:  together everyone achieves more
Trust:  starts with honesty
Success:  results through people
Footnote:  The small local brokerage I used to be part of has recently been swallowed up by a big corporation that has received $450 million in funding from Softbank (which is in turn funded 45% by the Saudi Sovereign Wealth Fund, which is the investment vehicle for the Saudi Government, of recent journalist killing and arms deal fame… not to mention long term suppression of women and minorities.)  Other brokerages have been swallowed as well.
For more on the Keller Williams belief system, see here:  https://www.kw.com/kw/mvvbp.html.  To find out more about how being with Keller Williams benefits my clients and my business, just ask me.